Pentagon Food Group
Pentagon Food Group is Food service distribution company located in Stoke on Trent, UK. Serving Ambient, Frozen and Chilled Food types to East and West Midlands. Started its operations in 2007 they weren’t focusing on digital marketing other then a few posts about events or special updates on Facebook. In terms of SEO only GMB was setup and website have an old tabular structure. We were given the reigns of its digital marketing at the start of 2020. Their customers included Takeaway, Café, Food stall and Restaurant owners.
Project Detail
7 Tides Digital developed comprehensive SEO strategy for Pentagon Food Group. We utilized the advanced on-page and off-Page SEO techniques that served Pentagon Food Group to boost their online presence. We have also used the latest keyword research tools to boost their website ranking and bring it on the first page of Google search results with the help of the most relevant keywords.
Challenges
Pentagon Food Group is a B2B business, thus, it is very important for it to reach its niche target base of food service businesses in UK. 7 Tides Digital has been successfully helping Pentagon Food Group in reaching its target market by improving its online visibility, establishing SEO campaigns which brings Pentagon Food Group in front of UK food service industry.
- Social profiles were not setup.
- Client didn’t have the time to provide images or videos about the facility, products and services, or the business processes.
- There was no digital marketing strategy or plan created.
- We suggested to run Google and Facebook ads to at least build up on brand recognition and website traffic, but the client didn’t have knowledge nor confidence in digital marketing.
- For this reason, we were left with only organic marketing option. So we only stick to Local SEO, SEO and Social media marketing on Facebook, LinkedIn and Instagram.
Our Strategy / Solution
- Our main goal was to create brand awareness, bring engagement and build website traffic.
- First the website needed to be revamped to a modern look.
- Social profiles for Facebook and LinkedIn were created and optimized.
- Keyword analysis and competitor analysis were done.
- Technical SEO and On page SEO was to be optimized based on keyword analysis.
- Link building plan was created.
- Social post plan was created and implemented. With 3 post to be done on social profiles per week.
- SMS marketing campaign was created that was circulated to the customers on weekly basis.
- Email marketing campaign for wholesale customers was created on weekly basis
- The results were exciting for the client as the results of brand awareness were showing up as the sales team used to approach potential customers.
Results
- Since it was just organic marketing from the start we had a slow start but we were able to increase our profiles by 2x in 2 years' time.
- We started filtering relevant groups on facebook and started working on linkedin profiles targeting specifically food service company owners or takeaway procurement personnel.
- Our followers on Facebook and Linkedin grew to 150% & 175%.
- Our page likes and post likes and increased by 400%.
- Our website traffic grew by 31.9%.
- Our sms marketing brought in leads from potential customer.
- Our email marketing campaign with for the wholesale customer got great sales.
SEO Results
The following graphs show our client’s achievements in website traffic and keywords ranked on google 1st page after using our SEO services.
Social Media Results
Client Feedback
5/5
good service, very friendly staff.
