Freshways Click & Collect
Freshways is a leading “Click & Collect” food service business. They have three branches in Henley, Derby, and Coventry. We manage their website, do SEO and digital marketing, and give them fruitful results.
Challenge
- Social profiles were not setup.
- Client didn’t have the time to provide images or videos about the facility, products and services, or the business processes.
- There was no digital marketing strategy or plan created.
- We suggested to run Google and Facebook ads to at least build up on brand recognition and website traffic, but the client didn’t have knowledge nor confidence in digital marketing.
- For this reason, we were left with only organic marketing option. So we only stick to Local SEO, SEO and Social media marketing on Facebook, LinkedIn and Instagram.
Our Strategy / Solution
- Our main goal was to create brand awareness, bring engagement and build website traffic.
- First the website needed to be revamped to a modern look.
- Social profiles for Facebook and LinkedIn were created and optimized.
- Keyword analysis and competitor analysis were done.
- Technical SEO and On page SEO was to be optimized based on keyword analysis.
- Link building plan was created.
- Social post plan was created and implemented. With 3 post to be done on social profiles per week.
- SMS marketing campaign was created that was circulated to the customers on weekly basis.
- Email marketing campaign for wholesale customers was created on weekly basis
- The results were exciting for the client as the results of brand awareness were showing up as the sales team used to approach potential customers.
Results
- Since it was just organic marketing from the start we had a slow start but we were able to grow or profiles to close to 2x.
- Social traffic from Facebook increased from 0 to 45.
- We started filtering relevant groups on facebook and started working on linkedin profiles targeting specifically food service company owners or takeaway procurement personal.
- Instagram reach increased by 500%
- Our followers on Facebook and Linkedin grew to…
- Our page likes and post likes and increased by 2x.
- Our website traffic grew by…..
- Our sms marketing brought in leads from potential customer.
- Our email marketing campaign with for the wholesale customer got great sales.
Social MeDIA Results
Client Feedback
5/5
A great team of people and a culture to match. I'd have no hesitation in recommending them for SEO or social media.
