Today the digital market is growing rapidly. New business owners are shifting their focus towards the idea of taking their business online and attracting more target audiences. This will not only ensure greater sales and profit but also Increases Company’s reputation in the digital sphere. So, is just making your business online enough, or does it requires more effort?
Yes! It requires more effort than just making it online. Today many vendors and businesses are selling the same things. For example, a Meat Mincer can be sold by 100 different vendors in the same area or city. But, what makes you and your Mincer stand out from the rest and grab more attention?
Here comes SEO (Search Engine Optimization) means optimizing your online business website with the user’s intention. For Example, if some customer wants to purchase a Mincer and searches for “Best Mincer in city ABC” your brand should come up in the search result,s and only after that customer will be able to purchase. But if it doesn’t come up on the first page of the search results then the buyer will not know whether your brand even exists or not.
But, how SEO helps us in this regard? By making the following SEO efforts over your website you can rank your website at the top in search results for a particular product or service.
SEO has 2 major types.
- ON-PAGE SEO
- OFF-PAGE SEO
So, let’s explain how each type is related to SEO.
On-Page SEO constitutes 70% of the overall SEO efforts over a website. In on-page optimization, a website is basically optimized to show relevancy with search queries. Whenever a customer searches about a product online, Google search engine matches that search query with all the records over the internet and displays only those results which are most relevant with the search query. So, by doing the On-Page optimization we incorporate main keywords, descriptions, and titles on a webpage that tells Google that what this page is actually about. Google bots continuously visit a website and monitor its content. If the website content is relevant to the user search query than it will rank higher. More the relevancy better the search rankings.
Other than URL, keywords, description, and title optimization one other major thing is website speed optimization. Google, in reality, monitors more than 200 SEO factors and the website loading speed is a major one. In order to increase website speed. Optimizing website images and other tweaks are necessary.
This was basically On-Page optimization. Now we will see what Off-Page Optimization is.
The Off-page SEO covers the remaining 30% of the overall SEO effort. It contains the following processes.
- Blog posting
- Social Media Management
- Backlinking (From higher authority sites)
These are the basic processes which are done in off-page optimization of a website. In a blog posting, we are usually blogging about our product and services. This helps us in getting more user engagement as the user will read our BLOG and get more detailed information about ourselves. In social media, one should make his presence over social media because today most of the potential market use social media so if your business has no presence over social media you are missing out on huge customer traffic.
Backlinking is like the soul of off-page SEO. Getting referred by a high authority site will not only boost website rankings but also increases its Trust Score. Which is an important factor in Google’s eye while ranking. For getting more backlinks from high authority sites one should publish worthy content so other content owners can refer our content.
Different Digital marketing agencies offer different marketing packages to match customer’s needs.
BENEFITS FOR YOUR BUSINESS
Now that we have established what is SEO and its Major types. Let’s talk about what benefits it will produce for your business.
- First of all, by doing SEO your business visibility over the internet will increase.
- Organic Ranking of your website will increase.
- The whole buying cycle will improve as the general usability is increased (through speed optimization).
- Increase user’s engagement.
- Enhance Trust and Credibility of the website.
SEO in a Gist
To Sum up the SEO, it’s a long term and technical process which Requires skills and technical knowledge of SEO. So, how can a non-technical person optimize his website for SEO? For starters, one can hire a Digital Marketing agency to help their business get their online presence. This agency can help you in optimizing your website for SEO and establish an overall Off-page SEO activity (Which includes Social Media Management, Blogging network, and Backlinking strategy. Agency’s previous projects and their stats are good indicators for selection.