Cromwell Court
Cromwell Court is a H.M.O style accommodation located at Hanley, United Kingdom. It is offering shared accommodation with a proper commercial representation in UK and their goal is to create a household generic name in shared accommodation segment. Cromwell Court currently consists of two rental units: Thompson House and Ephraim Street, with many new projects in the pipeline.
Project Detail
7 Tides Digital developed comprehensive SEO strategy for Cromwell Court. We utilized the advanced on-page and off-Page SEO techniques that served Cromwell Court to boost their online presence. We have also used the latest keyword research tools to boost their website ranking and bring it on the first page of Google search results with the help of the most relevant keywords.
Challenges
Cromwell Court is a B2C business, thus, it is very important for it to reach its niche target base of customer who are looking for shared accommodation in Stoke-on-Trent. 7 Tides Digital has been successfully helping Cromwell Court in reaching its target market by improving its online visibility, establishing SEO campaigns which brings Cromwell Court in one of the top HMO accommodations in Stoke-on-Trent.
- Social profiles were not setup.
- There was no digital marketing strategy or plan created.
- We suggested running Google and Facebook ads to at least build upon brand recognition and website traffic, but the client didn’t have knowledge or confidence in digital marketing.
- No Paid Advertisement
- For this reason, we were left with only organic marketing options. So we only stick to Local SEO, SEO and Social media marketing on Facebook, LinkedIn and Instagram.
Our Strategy / Solution
- Optimization of Social profiles
- Content startegy based on 80/20 rule
- Keyword analysis and competitor analysis were done.
- Technical SEO and On page SEO was to be optimized based on keyword analysis.
- Link building plan was created.
- Social post plan was created and implemented. With 3 post to be done on social profiles per week.
- SMS marketing campaign was created that was circulated to the customers on weekly basis.
- Email marketing campaign for wholesale customers was created on weekly basis
- The results were exciting for the client as the results of brand awareness were showing up as the sales team used to approach potential customers.
- Events setup to track down events on website
- Keyword research for the website.
- The content was written by writers according to SEO.
- Setting up all important tools for the website and fixed all technical implementations.
- Did On-Page Optimization of website.
- Made a backlink campaign and continue making backlinks monthly.
- Made a website blog based on solving the problems of our customers.
Results
- Followers increased from 69 to 81.
- Social traffic from Facebook increased from 0 to 45.
- Facebook reach increased from 24 to 6,501 with 24.9k%
- Instagram reach increased by 500%
- Our sms marketing brought in leads from potential customer.
SEO Results
The following graphs show our client’s achievements in website traffic and keywords ranked on google 1st page after using our SEO services.
Social MeDIA
Client Feedback
5/5
7 Tides digital has professionally handled marketing of our brand on different platforms resulting in less availability of rooms and we even have to reject booking requests now.
