The content writing and SEO world is expanding rapidly. Keeping up to date with new methods and trends can be difficult. But writing quality content and optimizing it for search engines is still the best and most popular way of marketing your website for success. Content marketing has evolved rapidly over the years and it makes many people wonder if the old blog posts on their website are any good at all now that newer methods for ranking higher are being used.
The answer is yes. Your old blog posts (if informative, engaging and well written) are still as valuable as before. Quality content is what people are looking for when they come to your website the more consistently you post; the more your visitors will have a reason to keep coming back. The only thing you must do is go back and make tweaks to the old blog posts so that more people can organically find them when they search for similar topics.
Recycling your greatest hits
Repurposing old content will get you to boost your views by recycling the most popular blog posts and help you double the traffic and engagement. There is a reason why so many people clicked on those blog posts? Maybe they would like to read a more updated version of it? Maybe there is something you know now that you can add to make it more informative and useful to the readers.
Reminding your viewers of certain products or services you offer through repurposed blog posts is a great way to boost your viewership and conversion rate. Maybe there are certain printable files or online course that you would like to sell again. Guiding your viewer to the relevant blog posts will be a great way to get their brains picked and provide value.
Promote on social media
The best thing you can do to get attention to your old blog post is by promoting them on your social media platforms. Social media is a great way to get traffic from and by posting catchy graphics, you can get a lot of views and click through to the blog posts that you want people to revisit.
You can share blog posts about relevant and trending topics such as ‘remote work tips’ that you created a long time ago but that is suddenly most searched for in due to the global lockdown. The tips are as useful now as before and you can get more engagement on it by sharing it as a resource.
Write a series
Writing the same topic (usually one that performed well) but with additional information or continuation is a great way to not just utilize well-performing blog posts, it is also a great opportunity to share new information on the same topic and provide previously written blog pots as backlinks to boost traffic and views. What’s more important is that by breaking a topic into several blog post series you can keep the attention of the readers for longer who are likely not going to be able to digest too much information in one sitting. As most content marketing experts know, readability is very important to search engine ranking.
Make use of headings
Maybe you realize one day that the blog posts you have already written are great but they have underperformed due to the titles or headings which could be more attention-grabbing. Titles and heading are likely going to be part of your blog post most people read. This is because most people speed read or skim content online and they don’t usually read the puns you made in the blog posts, they just read the title and heading which if catchy and informative enough might compel them to continue reading in-depth.
Titles need to be ‘click-bait’ enough to get readers attention but mind you, if you don’t deliver on the promises, they will bounce off your website which can seriously hurt your analytics. The way to keep the attention of your reader is by incorporating headings and carefully navigating the content so that even if you don’t have time to read the 1500 words you can get the same value from quickly reading the heading and finding a call to action at the end.
Add Infographics to Pin
Infographics is a mix of visuals and digestible, shareable content. People respond to infographics and they are reported to increase engagement dramatically. They also tend to perform well on Pinterest which is a great place to get traffic from and promote content. Go back to your old blog posts with valuable content and repurpose it into infographics that can be shared.
There are lots of ways you can repurpose your old blog posts to drive traffic to your website and provide more value to your audience. Create more concise blog posts with the help of catchy titles and headings, shareable infographics, improve the search ranking with backlinks and promote old blog posts with new relevance on Social media platforms. If nothing else, update the blog posts with the most views or give them a part 2.
Which one of these tricks have you used on your website? Do share with us some of your own tips.